Analytics and Modeling

Analytics is an essential strategy for optimizing direct mail campaigns. Using predictive modeling and analytics improves response rates and integrates the efficiency of a direct mail program.

Our analytical team takes statistical data analysis and targeted marketing to a higher level than our competition. They continuously evaluate client data and are responsible for creating and refining proprietary models. This ensures higher levels of success than publicly available software platforms. Our team specializes in segmenting and response modeling for direct mail and email lists, helping us accurately predict donor response prior to sending a letter. Our primary goal is to eliminate low probability prospecting and reduce program expense while targeting segments of our clients house file to yield maximum success rates.

Sunrise employs many of the most effective demographic and response based models used in commercial marketing - particularly by most of the large credit card and catalog companies. We emphasize identifying and eliminating low probability donors from your acquisition program.

The implementation of our model yielded explosive growth in the donor acquisition programs of our clients. In the first year of deployment of our modeling service clients achieved a 40% increase in the volume of new donors added to their house membership.

Modeling Eliminates poor prospects.
Even the donors from the group have low LTV