SDS employs the unique combination of a team of data experts, proprietary models, and innovative software to each our Data Solutions. If you’re ready to elevate you or your client’s direct mail campaign results, explore our Data Management and Data Strategy solutions below.
Data Strategy
Data Modeling
The right analytic tools can be a game-changer for your direct mail campaigns. We work directly with proven modelers that repeatedly improve response rates and overall campaign performance for our clients.
Data Consulting
Our team of data experts can help you achieve your fundraising and marketing goals by working with you to select and implementing the right strategies for data processing and data modeling.
Reporting
Our analytic and reporting capabilities are designed to help you quickly and easily understand who to target, how to segment your campaign, and your campaign performance.
Data Services
List Fulfillment
SDS works directly with list owners and brokers to provide a quick turnaround on orders. Through the eSun platform [link to product page], we provide online access to counts, reports, and tools for instant availability to the most current and accurate list information.
Merge/Purge Processing
Accelerate your data processing from data conversion and cleaning to presort. Our team is dedicated to handling any size job by managing the entire process from start to finish.
Mail Presort and Tracking
Ensure the delivery of your direct mail with our mail presort and tracking solutions. Our presort software maximizes postal savings, while our team works closely with our mail shop partners to ensure your direct mail reaches the intended recipients.
Data Management
Donor Management
The eSUN platform provides a hosted secure environment for you to access your list and donors and better understand giving history, contact information such as mail preferences, and more.
Systems Integrations
The SD 360 platform enables you to store, process, and analyze data from multiple sources in one centralized location. Though our APIs, SD 360 seamlessly and securely integrates with your third-party platforms.
Data Enhancements
Elevate your campaign targeting and analytics with data enhancements. The SDS team has worked to develop an active library of statistics based on industry-trusted resources, including key consumer marketing variables.
Let’s chat! Contact us to learn which solutions are right for your unique data needs.
Donor Management
Real-time access to your critical data is no longer a nice-to-have, but a necessity. The eSUN Donor Management platform is designed to provide immediate, online access to your for ist and donor data. eSUN offers real-time queries, reports and tools to manipulate and manage your data as well as a seamless system for internal order processing.
eSun is a fully secure, web-based solution. Data is hosted securely in a 99.9% guaranteed uptime data center, with daily backups. With eSun, you will never worry about external disruptions - such as power outages or internet connectivity issues - interfering with your data.
Merge/Purge Processing
Our highly-experienced team of data experts excels at managing the entire mailing process from start to finish. From collecting incoming data files to tracking direct mail appeals to their destination to updating the master file with the returns, SDS ensures all of your data is processed and delivered in a timely manner.
Tailored To Your Unique Needs
Recognizing that each client is unique, the SDS team assesses each Merge/Purge request individually and tailors our plan to the criteria laid out by the package requirements.
End-To-End Management
We work directly with each arm of the process, from caging companies, mail shops and list companies to production teams to ensure all data is delivered accurately and on time. As a pa SDS leverages top-level technology resulting in lower costs and higher quality data.
Focused on Quality
Acquisition mailings are the primary means for our clients to build their house files and raise money through direct mail campaigns. Therefore we are committed to helping our client generate exceptional results through quality data, quick turnaround times, and proper postal presorts.
Our Featured Capabilities and Expertise include:
- Web Based List Receipt Report
- Finder Numbers/Scan lines
- Mail Tracking
- NCOA/Cass and Data Hygiene
- Advanced presorting to maximize postage discounts
- File Suppression and deduping
- Split Test packaging
Mail Tracking and Presort
In addition to Merge/Purge processes, SDS ensures the delivery of your direct mail campaigns with data modeling and piece tracking. Our team carefully audits each step of the way to confirm your direct mail is received by the intended recipients.
We are committed to flexibility and quick turnarounds on customized mailings enhancing the benefits of our service to our clients. Using the SD 360 platform, you can track each mail piece from the post office to household, running analysis on delivery projections and turnaround time on returns.
Data Enhancements
Target valuable segments of your house data and dramatically improve your direct mail campaign results. Over several years, SDS has worked to develop an active library of key statistics based on industry-trusted resources to help you pinpoint valuable segments of your house data.
We have identified key consumer marketing variables that enhance specific targeted campaigns such as congressional district appends for political races or wealth indexing for high-dollar fundraising.
Our data enhancements not only improve the results of your target mailings and campaigns but enable predictive modeling to create more robust data analysis.
Data Modeling
Leveraging predictive modeling and analytics is proven to improve response rates and integrates the efficiency of a direct mail program. The SDS analytics team takes statistical data analysis and targeted marketing to the next level with our proprietary models.
SDS Proprietary Models
We continuously evaluate campaign data to develop and refine our analytic models, ensuring higher levels of success than publicly available software platforms. In addition, SDS employs many of the most effective demographic and response-based models used in commercial marketing - particularly those utilized by the largest credit card and catalog companies.
Predict Donor Response and Lower Program Expense
Our team specializes in segmenting and response modeling for direct mail and email lists, helping us to accurately predict donor response prior to sending a letter. Our primary goal is to eliminate low-probability prospecting and reduce program expense while targeting ideal segments of our client’s house file to yield maximum success rates.
Maximize Results Immediately
After implementing the SDS model, our clients yielded explosive growth from their donor acquisition programs. In the first year alone, our clients achieved a 40% increase in the volume of new donors added to their house membership.
List Fulfillment
List Rental Fulfillment starts with acquiring a clean list with the most current data and valid addresses. The SDS team works closely with our list brokers to ensure each rental is properly seeded to prevent abuse.
Once acquired, we ensure that your lists are updated every 90 days with the USPS change of address database. Additionally, DMA panders are flagged monthly and all list updates including additions or removals are applied weekly.
In addition, the eSUN platform provides a web-based interface for list order processing and generating list counts for our brokers. The eSun interface enables our data processing team to turn orders around in minutes, while also providing an online count tool for our list brokers to receive updated, accurate list counts in real-time.
eSUN List Fulfillment Features include:
- Same day turnaround on all list rentals
- Free 24x7 web access to list counts
- Omit previous order archive up to 12 months
- Highly available, dedicated team